Tag/Branding

Madden Comments On New Whole Foods Initiative

On August 25, 2011, Madden was asked his opinion on the new nutrition initiative the food retailer, Whole Foods, is getting ready to roll out.  “People like to take control of their own health and wellness,” says brand consultant Peter Madden. “But this is a tall order, especially when you put dollars and cents to it.” Read the whole story here.

AgileCat celebrates 10 years with a new look

Each of our clients has played the most significant role in AgileCat’s evolution. How? Simply by saying “yes.” Yes to believing in your company and your goals and yes to our ability to fulfill them through an authentic approach and creative execution. We haven’t taken one project, no matter how small or large, for granted. Each line of copy, each design, each call to the media, and each strategic endeavor has been like different bricks in creating our ultimate foundation. This foundation has evolved but at the heart of it lives the same spirit of doing great work for good people. This goes out to all our clients, friends, family, supporters and anybody else who has ever believed in us. Thank You.

</p> <p>Your browser does not support iframes.</p> <p>

USA Today (Times Two!)

AgileCat is recognized as a branding pioneer, which is why USA Today sought our expert opinion on two recent occasions:

On March 11, 2011, Madden is featured to discuss nostalgia branding. “Nostalgia branding works on two levels: the 40-plus sector loves to remember when, and many Gen Y’ers and tweens think retro’s hip.”
http://www.usatoday.com/money/advertising/2011-03-11-1Athrowback11_ST_N.htm

On March 28, 2011, Madden returns to discuss why Harry & David needs an image upgrade. Chief among the moves to make: dropping its stiffness and embracing its lost inner “hipness”.
http://www.usatoday.com/money/industries/retail/2011-03-28-harry-david-bankruptcy.htm