Case Study : Website Design

AN ONLINE MAKEOVER
        FOR MARKET DOMINANCE

Situation: Valley Plastic Surgery Center hired AgileCat to give them a major edge online over the large number of plastic surgery centers in this ultra-competitive industry. Valley Plastic Surgery Center had aggressive goals in terms of look/feel, usability, presentation, and increasing the right kind of unique visitors to the site.

Agile Action: After deep research of the Valley Plastic Surgery brand, AgileCat transformed Valley Plastic Surgery Center into DiBello Plastic Surgery, complete with the tagline “The First Name in Beautiful.” AgileCat’s design team took this authentic brand online through a strategy that no other doctors has dared - leaving out all before and after photos, and instead including intimate photos from nature and engaging, original photos of Dr. DiBello, the founder. Rather than focus on models as most other plastic surgery centers do, the DiBello website, in design and copy, speaks to how each patient is treated, and how DiBello is always striving for excellence and the best, most authentic result for each patient. The design and photos within the website says “1000 words” about DiBello’s integrity and expertise, and continues to be the standard in the industry.

Agile Result: DiBello Plastic Surgery is a textbook example of AgileCat’s ability to go far beyond “building a website.” In this case, we developed a brand online that creates a new category for that brand to dominate, attracts the right kind of client, and stands in deep contrast to “follow the leader” websites that are not designed from a point of power. The DiBello website is meant to engage from several key points: visual learners, those focused on words, and those who operate largely on gut feel. The DiBello website has succeeded on all fronts with prospects who soon become clients.

The Numbers: Combining Agile website design and our alliance with SEER for Search Engine Optimization (SEO), DiBello Plastic Surgery’s website is truly in a category by itself, and in the six months since its development, has seen visitor traffic increase over 500%. This traffic has lead to new life for DiBello Plastic Surgery, as prospective clients have connected with a brand we built online that remains in a class by itself. In turn, DiBello has seen business increase sharply in terms of prospects reaching out to this Plastic Surgery Center and engaging them for a consultation.