USA Today's Bruce Horvitz highlights advertisers that are getting back in the Super Bowl ad game after years away. Peter lends his thoughts on their investments. Read the story... Read More
AdWeek - Check out Madden's take on Scope's minty-fresh advertising journey through the years. Read the article... Read More
USA Today's Bruce Horovitz asks some branding experts including our very own Peter Madden, their take on the naughty gifts that retailer Urban Outfitters is offering. Check out the full story... Read More
$450 steel gift cards? Is Starbucks out of their over-caffeinated minds or are they really on to something - check out Peter's opinion on the beverage retailer's latest stunt from CBS3... Read More
In your mind, is there anything McDonald’s could do to get you in the door if you haven’t been lately? Check out Peter's advice to the fast food giant... Read More
Pizza Hut eats humble pie after debate PR stunt October 16, 2012 Bruce Horovitz Does Pizza Hut have sausage — or pepperoni — on its face? Less than one week ago, the pizza chain was on a presidential PR high. It created a stunt to convince attendees at Tuesday's Town Hall presidential debate at Hofstra University, to ask President Obama and Mitt Romney if they preferred sausage or pepperoni on their pizza. Anyone who simply posed the question was guaranteed free pizza for life.... Read More
Bruce Horovitz asks Brand Guru, Peter Madden what he thinks of Dorito's new Superbowl Contest. Read the full story... Read More
Lay's is leaving it up to their customers to come up with their next recipe. Read the full story... Read More
Robert Klara from Ad Week asks Madden to lend his expert opinion on two cigarette ads. Read the full story... Read More
AgileCat rocked the Philadelphia ADDY® awards this year, pouncing on 2 Gold and 2 Silver ADDY® awards for our recent creative work. This award-winning creative showcased the depth and variety of AgileCat’s work and clients– from Joie, an international baby gear company, to promotions for the Philly Old School BMX Ride. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of creative advertising across all forms of media. We are thrilled to be recognized by... Read More