Devon Hill BMW was looking to reinvent their image when they partnered with AgileCat to launch a 2008 advertising campaign. The well-known, family-owned dealership wanted to introduce themselves to a whole new audience.
AgileCat decided to capitalize on the “famous blue horse”, the dealer’s distinguished, yet underutilized icon. The unconventional and whimsical advertising campaign took advantage of print, radio, internet, and transit vehicles to shine the spotlight on Devon Hill BMW. As a result, the Main Line dealer experienced record sales and an award-winning ad campaign.
