Joíe Children’s Products, an international baby gear company, first approached AgileCat to help them find the brand’s voice. As the product launch fast approached, AgileCat developed and executed a comprehensive brand strategy including internal and consumer-focused messaging, creative strategy, photography art direction, advertising, product packaging, point of purchase materials, and a full-scale custom tradeshow exhibit. Slated to launch in Europe and Asia in 2012, Joíe’s initial launch is underway in the United Kingdom.